Vision, Mission & Values

Our Mission

At CP FOODS, we utilise our global sourcing expertise and parent strength to provide diverse and sustainable food.

Our Vision

To be the Kitchen of Choice

Our Values


Deliver long term ethical, sustainable, profitable growth for the benefit of the community, employees and the Company;

  • Engage with fairness and respect and promoting ethical behaviour in all relationships;
  • Operate legally and safely;
  • Foster a result focused culture of continuous improvement;
  • Commit to efficient resource management to reduce waste and the impact on the environment.

Integrity and Honesty

Always act with the utmost integrity and communicate in a respectful, open and honest manner.

  • Lead by example.
  • Actively listen to and understand what is important to others.
  • Value all individuals for their diverse backgrounds, experience, styles, approaches and ideas.
  • Base all relationships on mutual trust and respect.
  • Be supportive and communicate positively


Create an environment that champions new products, processes and working practices.

  • Allow creative thinking time.
  • Challenge conventional ways of working.
  • Promote new ideas.
  • Have the courage to suggest something different.
  • Look outward for new ideas.


Be an organisation that has the courage and capability to embrace change.

  • Encourage a continual learning ethos.
  • Ensure compliance with future legislation and changing standards.
  • Be receptive, responsive and take ownership.
  • Encourage and support people through change.

Quality and Action

Respond in a timely and efficient manner without compromise on quality.

  • Adhere to product quality standards at all times.
  • Focus energy where it adds most value.
  • Record and follow up accurately and promptly.
  • Be proud of the products that we produce.
  • Communicate clearly to get it ‘right first time’


Have clear and consistent business processes.

  • Keep it simple.
  • Communicate clearly and concisely.
  • Embrace technology.
  • Adhere to business processes.
  • Utilise expertise within the business.