Authentic Asia showcases at Selfridges Senses of Thailand promotion

August 2011

CP Foods showcased its new Authentic Asia range at Selfridges Senses of Thailand promotion at its flagship London store in August.

With the appetite for Far Eastern flavours continuing to rise, CP Foods was keen to give customers the opportunity to try products from this new range, which has been developed in Thailand especially for the UK, before rolling it out to retailers across the country in the coming months.

Rebecca Stevens, National Account Manager for CP said: “We wanted to give Selfridges’ shoppers the opportunity to sample the CP Authentic Asia range and hear what they have to say about our unique and exciting new products which they can buy and cook in the comfort of their own home. Our Asian heritage means we’ve been able to put together authentic recipes for people to experience the true taste of Asia without having to cook from scratch.”

Visitors to the Senses of Thailand promotion were able to sample food from the CP Authentic Asia range and buy the products.

Rebecca continued: “We were delighted with the feedback; many people who sampled the products then bought them with a number coming back on subsequent days to buy more from our freezer. The King Prawn Wonton Soups were particularly popular.”

The new range, which is cooked from frozen, includes: